After the title tags the 2 most important On Page Optimisation elements for SEO purposes is how you organise your Heading Tags and the body text on your web page.

Heading tags are probably the next most important on page SEO element after title tags you need to get right in order to have your website in reasonably good shape and ready for indexing. Theses tags provide further evidence to search engines as to what your page is about. When a search engine crawls and indexes your page what is contained within your title tag and heading tags will bare a lot of influence in terms of the overall search engine information retrieval process.

You can include in your HTML up to 6 levels of heading tags although in most cases it isn’t necessary to include more than 2 levels of heading tags.

<h1>Your Heading Text Inserts In Here</h1>

<h2>First Subheading text goes in here</h2>

<h3>Second Subheading text goes in here</h3>

etc.

Each subsequent heading tag down that is placed on a page carries less SEO weighting than the one above. For optimum SEO value you should really only use <h1> and <h2> tags on any given page. If you find that you need to use more than 3 or 4 heading tags a lot of the time you would probably be better off redeploying that content and placing it in other sections, categories or pages of your website. By incorporating this action you can pave the way to developing a more dynamic website with a better internal link structure in place.

Making effective use of heading tags placed on the pages throughout a website can provide the user with a better experience. If your page has lots of content and too many heading tags the task of browsing the web page for the user is made all the more difficult. Where as if you deploy that content on other pages and you have a good internal linking structure in place you will inevitably provide a better user experience. Plus you will gain more SEO benefit by having more pages on the website.

Be Sociable, Share!

•