SEO will always be a vital component of your Internet marketing campaign. In actual fact SEO should be a vital and core component in your overall marketing strategy. So the very first step of getting your website on the search engine listings alone is a good sign that your site will one day receive organic traffic which is basically traffic coming from the search engines.

Search engine optimization is a field requiring much study and skill if you want to become excellent at. There is a lot of knowledge regarding SEO that most people will never acquire. This is a complicated industry that changes a lot and can be difficult to keep ahead of all of the changing trends.

However, there are only a handful of SEO basics that everyone agrees on. So if you can get that foundation of knowledge under your belt you can make better sense of the more in-depth issues that draw so much controversy and differing opinions.

Let’s take a look at what these SEO basics are that every website owner should know:

• Picking the very best keywords for your market place or niche
• Writing optimized website content that will engage visitor
• Begin a off-page SEO campaign to gain more attention from the search engines

You can see from the list above that it requires a combination of activities you conduct on your website, and also tasks you carry out off of your website that is required to have SEO success. If you don’t combine the both you won’t be getting the traffic you deserve.

Keywords is first on this list of SEO basics for a reason. Optimization always starts with keyword research. I cannot emphasize enough how important proper keyword research is to the success of any optimisation program. All SEO strategies rest on your choice of keywords. If you choose the right keywords your SEO campaign will be much stronger and will deliver the best results. If you get the keywords wrong it will negatively impact your entire campaign. Result is you will never see they level of traffic you should had you chosen the correct keywords. Or you will end up attracting unwanted visitors to your site.

With the correct selection of your keywords you then need to begin creating content focusing on these keywords. You should ensure your content is interesting and engaging. The type of content that tends to engage visitors the best is focused around story’s and story telling. People love story’s and if you can add your own personal experience to the story then your on to a winner. You should also consider creating video content. Visitors enjoy video content and tends to engage visitors better than other forms of content.

Finally, you must begin to attract links to your website. If you have done a good job with your content creation this step should be easier. This is a very broad topic but to get you started you can build links in a number of ways. From blog commenting, to directory submissions to link exchanges with local businesses, to social media marketing. The point here…just get started and spend regular time on this task and you will begin to see results.

Once you get a firm grip on these SEO basics you need to learn how to use analytics to monitor the progress and results of your SEO campaigns. This is how you determine what is working and make changes to correct things that aren’t working. That is when you can start experimenting with different SEO strategies and expanding your knowledge of the field.

The more you know and the more you educate yourself on this topic the more effective your website will be, but it always starts with these SEO basics.

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