If you want a booming online business then it’s essential to be able to take your business to the front page of the major search engines. However, few people really know how you can do this. In this article, I’m going to give you a “crash course” in what to do to get your website moving towards a page one listing and to rank it highly. I’m going to go over the basics in an easy to understand way so you can apply what you learn here straight away.

First and foremost…

Keywords Research

Keywords are the words that your user types into Google to try and search for websites. What keywords and phrases do you want to rank highly for? I can’t stress highly enough how important this step is in the optimisation process. If you get this step wrong all that follows will be wasted effort. It is vitally important to choose what keywords and phrases you want to rank for before you start optimizing your website.

You can see how much volume keywords get using the Google Keyword Tool. When you have chosen some good keywords you can also determine if its a good buyer keyword using microsofts, online commercial intention tool.

Now that you have determined what keywords you want to optimise for, you need to use then properly.

Optimize Your Title Tag

Make sure your main keyword appears once or twice in the title. If you have a secondary keyword, put both of them in the title. Don’t have any keyword more than twice.

Optimize Your Website

There are many other factors that are important for on site optimization. Two of the big ones are your header tags and your keyword density. Use heading tags for your headers. In between them, ensure you mention your keyword at least once.

Use your keyword often in your text, but don’t make it sound weird to do so. These two factors have an influence on Google, but not nearly to the same degree as before simply because people abused the system.

Get Quality Backlinks

The next thing is to get good backlinks from sites that are related to yours. Getting good quality back links to your website is what is known as off page optimisation.

There are many ways to do this. Here are some of them:

Be creative. Come up with ways to get back backlinks to your website.

Optimize Your Anchor Text

If you can, ask the website owners who are linking to you to create their link with good anchor text. A good anchor text is a link that has your keyword in it, rather than just click here.

For example, if you’re selling woodworking workshops:

Bad: *Click Here* To learn About Woodworking Workshops

Good: Click This Link to *Learn About Woodworking Workshops*

Where ** is The Link Text

Wrapping it Up

If you select your keywords carefully, optimize your title, your h1 tags and your keyword density, get quality backlinks and optimize your anchor text, you’ll be far, far ahead of your competition.

In fact, you now know more about how to get your site to rank well in the major search engines than most webmasters on the internet.

Now it’s time to put this knowledge to use and really see the results. What you learned here can literally double your business overnight.

If you would like some help with implementing this for your website then you can request a free consultation by clicking here.

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