It goes without saying that when it comes to pay-per-click (ppc) advertising, conversion tracking is one of the most critical aspects of PPC management. Focusing on PPC core metrics such as cost per click (CPC), click-through -rate (CTR) and quality score as a strategy for measuring campaign performance will only partially reveal your success and [...]
Email marketing is directly marketing a message to a group of people through email. In its broadest sense, every email sent to current clients or potential clients could be considered email marketing. Email marketing is an extremely cost-effective way to communicate with prospects and existing customers. Similar to direct mail, email is a faster, cheaper and easier way to communicate with your prospects and customers.
Email marketing is used by many companies to send advertisements or to inform about what business they offer. It is a way of building loyalty, trust but more importantly brand awareness. Many companies send email messages to enhance the relationship with current, previous or potential clients and also to encourage customer loyalty and repeat business.
Google have recently incorporated Conversion Tracking for Ad Extensions in Google Adwords. Ad Extensions have been significant for many advertisers in terms of generating more traffic and clicks on their PPC campaigns but until now it was not possible to identify whether or not these clicks were converting. It is now possible to track conversions [...]
One of the most important and frequent tasks a PPC (Pay-Per Click) manager has is to be able to grow and refine keywords for any given PPC account. In this weeks article I am going to describe an underused but extremely effective strategy that can be used to build a really efficient & productive keyword [...]
Online video marketing is the latest internet phenomenon with YouTube being the second largest search engine platform behind Google. A recent study showed that 70.8% of internet users watch online videos daily. 48 hours of video are uploaded to You Tube every minute, resulting in nearly 8 years of content uploaded every day. It’s not enough to just have a great quality video with good content, you must optimise your videos to boost maximum viewing and get it ranked on the major search engines.
Why make your videos SEO friendly?
Video SEO must be implemented to ensure that the search engines find your video content, index it, and display it when specific keywords are entered as search terms. With traditional web pages, Google crawls them to discover and index web content. Unfortunately, Google can’t read Flash very well (yet), and as a result, most video content is invisible to Google’s search crawlers, therefore it is essential to optimise the videos in every way we can.
Structuring of websites is an important aspect in terms of SEO. Not only in terms of generating a better link structure and capacity to help rankings but also it can generate and encourage traffic growth & enhance user experience and conversions. Site Structure can be divided up into 4 main sections, which are as follows; [...]
PPC Fraud is one of the biggest concerns and one of the most asked about topics I tend to get from clients and prospects interested in setting up a PPC advertising campaign. For some people it represents a huge barrier to perusing PPC advertising models as a channel to market and promote their products and [...]
The +1 option is getting a lot of buzz these days. Everyone wants to know how to best exploit the feature to get more traffic.
First of all, let me debunk a common myth. The +1 button does not affect your Google rank. Many people seem to think that getting a lot of +1s will boost their rank, but this won’t happen. That’s not what the button is for. The +1 button allows you to share a link to your stream on Google+. What this does is get the link more exposure through the Google+ network, but not on the Google search engine itself.
This week I was doing some work on our company LinkedIn page so I thought why not share my top tips on improving your company page, get them recommendations and increase followers. LinkedIn is a business-related social media network, why not use it to market your company effectively especially if you work in a B2B environment. Here are some top tips to improve your brand awareness and increase followers free of charge.
Company logo as profile picture
Get your followers familiar with your brand by having your logo as the first thing they see on the page. Ensure its of good quality. Ask your graphic designer to help you out.
Develop overview content
Building out this tab is a great way to highlight and promote your company. Its the first thing visitors read so keep it informative and interesting. Give a brief background on company including it’s history and culture.
Develop products and services content
Building out this tab is essential to highlight and promote your products and services. Here you should include all the products and services your company has to offer. Giving the most clear and concise description of what you do or sell. Keep it to the point and snappy. Include a video where possible (we will discuss this in more detail below). Always redirect them to your website for more information. You can also use this area to display any online promotions or offers you’ve got going on such as seminars, webinars, ebooks, free trials, free reports or other content to support lead generation.
When it comes to SEO and Link Building, the selection but also structuring of your keywords is critical. The following article will just delve into some methods to help you structure your keywords and provide some tips to help you achieve greater success. Keyword Strategy & Process Map Out A Clear Strategy Firstly it [...]
In today’s climate mobile devices are redefining the way people are making use of the internet. According to Cisco nearly 10% of all traffic comes from a smart phone like an iPhone or blackberry or a tablet like an ipad. This trend and increase in mobile traffic is going to continue to grow at [...]
Online marketing should be a must for your company whether you are a long standing business or just about to open your doors. There is a critical question to ask yourself before you get started with your online marketing, and it is this…do you outsource and hire a digital agency, or do it yourself?
Digital marketing for your business is an absolute MUST if you want to generate leads and drive sales! You can implement your digital marketing by having a competent agency carry out this for you and paying them to look after your online promotion.
Paying an agency to outsource your online advertising and marketing has its advantages and disadvantages. The main disadvantage is the cost. If you are just starting out or are a smaller firm your cash flow may not allow you to hire a digital agency. If this is the case then you will need to do the work yourself.
They say that every brand needs a personality to really secure its brand loyalty with consumers. The issue with Facebook is that it doesn't have … [Read More...]
As Business Owners and webmasters of E-Commerce site, being able to determine where the majority of your revenue is coming from, the value of those purchases, … [Read More...]
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