In Google Adwords and PPC it is possible to refine your targeting with Internet Protocol (IP) address exclusion. This tool in Ad Words enables you to specify IP Addresses where you don’t want your ads to appear. It is possible to exclude up to 100 IP addresses per campaign. As a result, all ads in [...]
Whether you are a jobseeker or an employer it is essential to get out there and expand your professional profile in any way you can. The famous LinkedIn is well known to do just that but now BranchOut has launched on Facebook. Has it dominated LinkedIn?
What is BranchOut?
BranchOut is a brand new Facebook application to help users expand their professional networks, helping them find jobs, sales leads, and new hires. It was founded in July 2010 by Rick Marini. The big and perhaps different idea about BranchOut is you are only one or two steps away from somebody that has your dream job. BranchOut’s CEO Rick Marini created this application with the belief that it’s not what you know it’s who you know. It offers a lot of the same functionalities of LinkedIn but with the added bonus that it’s integrated with your Facebook profile. This is a huge bonus as let’s face it who doesn’t have a Facebook profile, therefore opening you up to hundreds of more connections.
I’ve recently had the pleasure of making quite a few on page search engine optimisation changes to websites for some clients over recent weeks. Most of this recent on page work involved straight forward adjustments to title tags, meta tags and changes to the body of content on websites. However I have also had to [...]
Ok, so you have been working hard at improving your rankings for your keywords through SEO, and during the course of one of your regular checks on your keyword placement you notice a drastic drop off in your position(s). How has this happened and more importantly what can you now do about this? Has all of your time and effort been wasted?
Well, it is not uncommon for search engine rankings to drop off and the reason for this can be many…anything from a server issue, to your website being hacked to a change in the search engine algorithim.
Facebook is one of the leading websites for social networking in the international market. This website is being used by over millions of users from every corner of this globe. Not only by youngsters, but numerous business owners have also started using this social networking website. They mainly focus on this website with the core [...]
In Google Adwords one the most fundamental and important aspects of running a Google Adwords campaigns is how you go about managing your Ad Group and keyword bids. As someone who oversees the bid management process for various client accounts I thought I might share a few basic tips about how to effectively approach the [...]
Driving traffic to a website is important. However, driving traffic does not guarantee conversions. Also it is important to understand how users are engaging with your site, your content & which content performs best. Your website may be generating thousands of visits a day but if these users are not engaging with the content or [...]
1. Create a Profile – When you create your LinkedIn profile make sure you fill it all the way out. Include everything you can to ensure that you have a professional sounding and looking profile. Include a professional headshot, your resume, your experience, what you do now, and feed your professional blog into your profile page.
2. Import Contacts – After you’ve finished creating your profile all the way, import your contacts and then choose the ones you want to add to your connections. Choose your connections wisely. More connections is not always better. You want colleagues, and your target market to connect with you. So, don’t just add anyone, be choosey.
In the world of Google Adwords and PPC Marketing it is vital to be able to construct well thought out and organised campaigns. Maintaining organised campaigns is essential when it comes to assessing the overall performance of your account. In my post this week I will describe two widely used proven best practices when it [...]
Mobile Marketing is by far the newest addition to interactive advertising. From the term “Mobile” itself, it obviously refers to the utilization mobile devices as a way to reach to people in marketing communications. This marketing strategy benefits many businesses by allowing them to capitalize on the different ways billions of people are using cell phones today.
However, many businesses are not using mobile marketing to its full capabilities to really increase profits and ROI.
If you are looking to build a massive list of customers who will buy from you over and over again, here are a few SMS Text Message Marketing mistakes you should avoid:
When it comes to online advertising, it is crucial that advertisers target the right audience, reach and communicate through the right mediums and channels and understand their target market behaviour and trends. In media planning there are 3 key challenges; Reach = Finding enough sites that work for your campaign Relevance = Confident that sites [...]
They say that every brand needs a personality to really secure its brand loyalty with consumers. The issue with Facebook is that it doesn't have … [Read More...]
As Business Owners and webmasters of E-Commerce site, being able to determine where the majority of your revenue is coming from, the value of those purchases, … [Read More...]
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