In most Google adwords campaigns the quality of the copy in your ads will have a huge impact on the overall success of your campaign. You can have everything else set up perfectly; the structure of your campaigns, ad groups, the correct targeting options, and the relevance of your keywords but if your ads are [...]
There’s been heavy buzz about Facebook ads – and with good reason. Created properly, they can be an effective tool in rocketing your popularity like a meteor, or branding your business.
But almost no one talks about using Facebook ads in reverse – as a source of valid ideas for market research.
Think about it. If a subject is on Facebook, and it’s got an ad, it’s likely viable. Are there groups? Fans? Often you can find out exactly how many Facebook fans a strong group or website in your niche actually has.
You can also see if people are actually interested in a particular product; how passionate they are about the subject; and what age group, gender, education background and more its members display in their profile.
One of the best ways to establish yourself as an expert in your niche besides blogging daily is to answer questions on LinkedIn.com. LinkedIn.com has an “answer” area where all the questions asked within various groups, both opened and closed, are listed if you do a search with your keywords in the answer category.
Choose the questions you want to answer carefully. Pick a question that you truly know the answers to like you know your own handwriting. If you’re not sure about something skip it and move on to a different question.
Technology has been a life-changing experience for all of us – especially in recent years. New inventions are created every single day that are meant to make our lives easier. As new technologies continue to develop, businesses are forced to keep up if they want to sustain in today’s tough economic conditions.
Today, the latest and by far the most widely used communication device are is the mobile phone. Just like technology, mobile communications continue to improve with more features and functionality. Some smart phones are more equipped than desktop computers!
There is something you must understand about the kind of visitors Adwords traffic consists of: Most of the people coming to your website via Adwords Ads are First Time Visitors. They weren’t sent to your sales page by Affiliates recommending your product, or after reading a positive review – to these visitors you truly are a complete stranger. This is why Transparency is especially important for Sales Pages advertised on Adwords.
SEO will always be a vital component of your Internet marketing campaign. In actual fact SEO should be a vital and core component in your overall marketing strategy. So the very first step of getting your website on the search engine listings alone is a good sign that your site will one day receive organic traffic which is basically traffic coming from the search engines.
Search engine optimization is a field requiring much study and skill if you want to become excellent at. There is a lot of knowledge regarding SEO that most people will never acquire. This is a complicated industry that changes a lot and can be difficult to keep ahead of all of the changing trends.
Many online business owners create profiles all over the Internet but never actually finish making them, or do anything with them. If you really want to be successful in your business it is important to not get distracted by “shiny object” syndrome. Instead, try to focus on what works, and do what works, very well. [...]
In business, the one thing that most people get hooked on is a discount or “freebie.” Therefore, you should definitely be using these types of promotions in your business. Traditionally, coupons are printed in papers and attached to magazines and newspapers. But the traditional paper coupons are quite costly since it involves paper and printing [...]
In the last article, we covered negative keywords, the reason and benefits of negative keywords and the different types of keywords within a PPC campaign. In this article we will take a more in-depth look at negative keywords and we will touch on the various tools used to generate negative keyword lists and how to [...]
In Today’s lesson we are going to focus on Negative Keywords. In PPC & Adwords, Keyword Research is critical and Campaign success can be dependent on whether the right keywords are selected or not. However, where many Advertisers fail and tend to overlook is the ability to utilise Negative Keywords and to see the benefit [...]
Pay Per Click Advertising can be a great means of generating return on investment but it requires control and efficient monitoring in order to keep budgets in check and campaigns optimised. Here are some tips to help you maximize your ROI & minimize your risk. Pre-Campaign In order to have a successful Pay Per [...]
In this week’s edition we will strip down the process of Pay Per Click Advertising (PPC) and really focus on the basics or what some like to refer to as “The Building Blocks & Pillars” of Pay Per Click Advertising. Many people fail to generate results in PPC because they place too much emphasis on [...]
They say that every brand needs a personality to really secure its brand loyalty with consumers. The issue with Facebook is that it doesn't have … [Read More...]
As Business Owners and webmasters of E-Commerce site, being able to determine where the majority of your revenue is coming from, the value of those purchases, … [Read More...]
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