This video is an excerpt from an interesting program that was run on CNBC called “Inside the Mind Of Google”. It covers how small businesses can greatly benefit by engaging with the Google Adwords program. Talks very simply on how it works and also covers the way bidding works and how your quality score affects [...]
It may surprise you to know that a lot of companies that focus on SEO often overlook the importance and SEO value that can be gained by having a good internal link structure in place. These same companies put all their time and effort into building and developing inbound links to their website. You can [...]
The body text refers to your on page written content that is deployed on the individual pages of your website. In Search Engine Optimisation terms it is very important how you structure and organise the text content on each page of your website. For each individual page you should aim to only include between 300 [...]
If you decide to use Facebook ads, there a few things you should have in mind. First, you need to understand what Facebook is about. It is where people come to socialise with their friends, which can be compared to a coffee shop. Individuals are not necessarily interested in advertisements because they are not there [...]
Facebook ads have a few similarities with Google Adwords, but they go beyond what Google can offer (at least up to this date). Facebook advertising is powerful because of how targeted it can be. Ads can be targeted at very specific groups, through things like living location, age, gender, workplace, interests and even relationship status. [...]
In my last post I discussed the relevance of the meta description tag and the role that plays with your on page Searh Engine Optimisation efforts. Similar to the meta description, the Meta Keyword Tag and its importance and value to on page SEO has lost a lot of weight with the search engines over [...]
Social Media is a phrase that has been tossed around a lot these days. There is a lot of confusion around this term and what exactly is it? If Facebook is a social media site, and Delicious is a social media site and Wikipedia is one too, then what exactly is Social Media? This has [...]
In my last Blog post I explained On-Page Optimisation and what needs to be done on your website for it to be fully optimised. So now I will talk more about Off-Page Optimisation, which as I said accounts for 70% of your Search Engine Optimisation. So if you want to appear on the first page [...]
A week ago I posted an article- “Internet Marketing 101”, where I briefly mentioned Search Engine Optimisation (SEO) and why it is so important. I want to talk more about it and how you can start optimising your website. Well to start off, there are two parts of SEO- On- Page Optimisation (which I will [...]
I recently had the task of doing some major on page optimisation modifications for a client and I thought it might be a good idea if I shared a few insights to the importance of having good quality on page optimisation. It is estimated by some SEO experts that on page optimisation factors account for [...]
They say that every brand needs a personality to really secure its brand loyalty with consumers. The issue with Facebook is that it doesn't have … [Read More...]
As Business Owners and webmasters of E-Commerce site, being able to determine where the majority of your revenue is coming from, the value of those purchases, … [Read More...]
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