As companies invest a greater portion of their branding budget in digital advertising, marketers are facing increased pressure to prove digital’s branding effectiveness both as a single channel and also in tandem with broader, traditional marketing channels. Many have quickly discovered that measuring a digital campaign’s success is no easy task. “Digital’s legacy of direct-response [...]
The ‘Measurability Factor’ When I think of digital marketing & it’s key benefits one of the first things that springs to mind is the word ‘measurable’. In fact this powerful advantage is one of the main differences between digital marketing & it’s less quantifiable counterpart of traditional marketing. Indeed there is alot of evidence [...]
Structuring of websites is an important aspect in terms of SEO. Not only in terms of generating a better link structure and capacity to help rankings but also it can generate and encourage traffic growth & enhance user experience and conversions. Site Structure can be divided up into 4 main sections, which are as follows; [...]
Driving traffic to a website is important. However, driving traffic does not guarantee conversions. Also it is important to understand how users are engaging with your site, your content & which content performs best. Your website may be generating thousands of visits a day but if these users are not engaging with the content or [...]
There is something you must understand about the kind of visitors Adwords traffic consists of: Most of the people coming to your website via Adwords Ads are First Time Visitors. They weren’t sent to your sales page by Affiliates recommending your product, or after reading a positive review – to these visitors you truly are a complete stranger. This is why Transparency is especially important for Sales Pages advertised on Adwords.
They say that every brand needs a personality to really secure its brand loyalty with consumers. The issue with Facebook is that it doesn't have … [Read More...]
As Business Owners and webmasters of E-Commerce site, being able to determine where the majority of your revenue is coming from, the value of those purchases, … [Read More...]
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