As companies invest a greater portion of their branding budget in digital advertising, marketers are facing increased pressure to prove digital’s branding effectiveness both as a single channel and also in tandem with broader, traditional marketing channels. Many have quickly discovered that measuring a digital campaign’s success is no easy task. “Digital’s legacy of direct-response [...]
It goes without saying that when it comes to pay-per-click (ppc) advertising, conversion tracking is one of the most critical aspects of PPC management. Focusing on PPC core metrics such as cost per click (CPC), click-through -rate (CTR) and quality score as a strategy for measuring campaign performance will only partially reveal your success and [...]
They say that every brand needs a personality to really secure its brand loyalty with consumers. The issue with Facebook is that it doesn't have … [Read More...]
As Business Owners and webmasters of E-Commerce site, being able to determine where the majority of your revenue is coming from, the value of those purchases, … [Read More...]
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