Superior Internet Marketing also hold monthly seminars that are free to business owners. The seminars touch on a variety of digital marketing topics such as SEO Marketing, Social Media Marketing, Adwords Marketing, Introduction to Digital Marketing and Digital Marketing Trends. We here at Superior Internet Marketing believe that education and training is very important in this ever changing digital marketing environment.
The Google Sandbox Effect is defined as the situation where the results of Google’s main ranking algorithms are initially inhibited when applied to a new property due to one or more temporal algorithm procedures taking effect. Put simply, when it’s obvious your recently launched site deserves a decent rank based on typical factors, but instead it’s nowhere to be seen.
Facebook Advertising allows you to target a precise audience for your ad from an audience of up to 800 million people. The unique feature Facebook has is it lets you reach your target customers by selecting your audience based on age, location and interests. Facebook advertising is very cost effective. It allows you to set the daily budget you are comfortable with, adjust your daily budget at any time and you only pay when people click (CPC) or see your advert (CPM).
As companies invest a greater portion of their branding budget in digital advertising, marketers are facing increased pressure to prove digital’s branding effectiveness both as a single channel and also in tandem with broader, traditional marketing channels. Many have quickly discovered that measuring a digital campaign’s success is no easy task. “Digital’s legacy of direct-response [...]
his week I was doing a lot of training on Google Adwords so I thought I’d share what I’ve learned in my blog this week. We have a new client on board and he wanted a PPC Campaign set up so I was lucky enough to get some hands on practice with Google Adwords. When done properly PPC Campaigns can be very effective.
First things first you must get into the mindset of the searcher, what they are looking for and the search terms in which they use. Google Keywords Tool is a great tool to help you come up with the appropriate keywords. It gives you an indication of how many times a term is searched, how competitive the term is, the average cost per click and other relevant variants of that term.
Most digital marketers understand the importance of coming up with new & innovative ways to improve their ranking & overall website performance. Whilst brainstorming over a client’s digital marketing strategy do you ever stop to think ‘people these days know when they are being sold to.’ In recent years the online shopper has evolved from [...]
Email marketing is directly marketing a message to a group of people through email. In its broadest sense, every email sent to current clients or potential clients could be considered email marketing. Email marketing is an extremely cost-effective way to communicate with prospects and existing customers. Similar to direct mail, email is a faster, cheaper and easier way to communicate with your prospects and customers.
Email marketing is used by many companies to send advertisements or to inform about what business they offer. It is a way of building loyalty, trust but more importantly brand awareness. Many companies send email messages to enhance the relationship with current, previous or potential clients and also to encourage customer loyalty and repeat business.
Online video marketing is the latest internet phenomenon with YouTube being the second largest search engine platform behind Google. A recent study showed that 70.8% of internet users watch online videos daily. 48 hours of video are uploaded to You Tube every minute, resulting in nearly 8 years of content uploaded every day. It’s not enough to just have a great quality video with good content, you must optimise your videos to boost maximum viewing and get it ranked on the major search engines.
Why make your videos SEO friendly?
Video SEO must be implemented to ensure that the search engines find your video content, index it, and display it when specific keywords are entered as search terms. With traditional web pages, Google crawls them to discover and index web content. Unfortunately, Google can’t read Flash very well (yet), and as a result, most video content is invisible to Google’s search crawlers, therefore it is essential to optimise the videos in every way we can.
The +1 option is getting a lot of buzz these days. Everyone wants to know how to best exploit the feature to get more traffic.
First of all, let me debunk a common myth. The +1 button does not affect your Google rank. Many people seem to think that getting a lot of +1s will boost their rank, but this won’t happen. That’s not what the button is for. The +1 button allows you to share a link to your stream on Google+. What this does is get the link more exposure through the Google+ network, but not on the Google search engine itself.
Online marketing should be a must for your company whether you are a long standing business or just about to open your doors. There is a critical question to ask yourself before you get started with your online marketing, and it is this…do you outsource and hire a digital agency, or do it yourself?
Digital marketing for your business is an absolute MUST if you want to generate leads and drive sales! You can implement your digital marketing by having a competent agency carry out this for you and paying them to look after your online promotion.
Paying an agency to outsource your online advertising and marketing has its advantages and disadvantages. The main disadvantage is the cost. If you are just starting out or are a smaller firm your cash flow may not allow you to hire a digital agency. If this is the case then you will need to do the work yourself.
Driving traffic to a website is important. However, driving traffic does not guarantee conversions. Also it is important to understand how users are engaging with your site, your content & which content performs best. Your website may be generating thousands of visits a day but if these users are not engaging with the content or [...]
The +1 feature is an incredibly useful feature of Google+. It works similarly to the “Like” feature of Facebook, allowing other users to share links. Obviously, the more people who +1 a particular link, the more exposure it will receive. Thus, it’s important to make it as easy as possible for people to +1 your content.
First, you will want to +1 your own content. Some of the people who see your post may also add a +1 to it, thus automatically getting the link some additional exposure to their contacts.
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