Most digital marketers understand the importance of coming up with new & innovative ways to improve their ranking & overall website performance. Whilst brainstorming over a client’s digital marketing strategy do you ever stop to think ‘people these days know when they are being sold to.’ In recent years the online shopper has evolved from [...]
Online video marketing is the latest internet phenomenon with YouTube being the second largest search engine platform behind Google. A recent study showed that 70.8% of internet users watch online videos daily. 48 hours of video are uploaded to You Tube every minute, resulting in nearly 8 years of content uploaded every day. It’s not enough to just have a great quality video with good content, you must optimise your videos to boost maximum viewing and get it ranked on the major search engines.
Why make your videos SEO friendly?
Video SEO must be implemented to ensure that the search engines find your video content, index it, and display it when specific keywords are entered as search terms. With traditional web pages, Google crawls them to discover and index web content. Unfortunately, Google can’t read Flash very well (yet), and as a result, most video content is invisible to Google’s search crawlers, therefore it is essential to optimise the videos in every way we can.
Structuring of websites is an important aspect in terms of SEO. Not only in terms of generating a better link structure and capacity to help rankings but also it can generate and encourage traffic growth & enhance user experience and conversions. Site Structure can be divided up into 4 main sections, which are as follows; [...]
Ok, so you have been working hard at improving your rankings for your keywords through SEO, and during the course of one of your regular checks on your keyword placement you notice a drastic drop off in your position(s). How has this happened and more importantly what can you now do about this? Has all of your time and effort been wasted?
Well, it is not uncommon for search engine rankings to drop off and the reason for this can be many…anything from a server issue, to your website being hacked to a change in the search engine algorithim.
Driving traffic to a website is important. However, driving traffic does not guarantee conversions. Also it is important to understand how users are engaging with your site, your content & which content performs best. Your website may be generating thousands of visits a day but if these users are not engaging with the content or [...]
This article will go over some of the most important elements that a page that hopes to get high research engine rankings needs. Make sure that you go through this while section very carefully as each of these can have a dramatic impact on the rankings that your website will ultimately achieve. Don’t focus solely on the home page, keywords and titles.
The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information.
SEO will always be a vital component of your Internet marketing campaign. In actual fact SEO should be a vital and core component in your overall marketing strategy. So the very first step of getting your website on the search engine listings alone is a good sign that your site will one day receive organic traffic which is basically traffic coming from the search engines.
Search engine optimization is a field requiring much study and skill if you want to become excellent at. There is a lot of knowledge regarding SEO that most people will never acquire. This is a complicated industry that changes a lot and can be difficult to keep ahead of all of the changing trends.
In my last post I discussed the relevance of the meta description tag and the role that plays with your on page Searh Engine Optimisation efforts. Similar to the meta description, the Meta Keyword Tag and its importance and value to on page SEO has lost a lot of weight with the search engines over [...]
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