Superior Internet Marketing also hold monthly seminars that are free to business owners. The seminars touch on a variety of digital marketing topics such as SEO Marketing, Social Media Marketing, Adwords Marketing, Introduction to Digital Marketing and Digital Marketing Trends. We here at Superior Internet Marketing believe that education and training is very important in this ever changing digital marketing environment.
Most digital marketers understand the importance of coming up with new & innovative ways to improve their ranking & overall website performance. Whilst brainstorming over a client’s digital marketing strategy do you ever stop to think ‘people these days know when they are being sold to.’ In recent years the online shopper has evolved from [...]
The ‘Measurability Factor’ When I think of digital marketing & it’s key benefits one of the first things that springs to mind is the word ‘measurable’. In fact this powerful advantage is one of the main differences between digital marketing & it’s less quantifiable counterpart of traditional marketing. Indeed there is alot of evidence [...]
Online video marketing is the latest internet phenomenon with YouTube being the second largest search engine platform behind Google. A recent study showed that 70.8% of internet users watch online videos daily. 48 hours of video are uploaded to You Tube every minute, resulting in nearly 8 years of content uploaded every day. It’s not enough to just have a great quality video with good content, you must optimise your videos to boost maximum viewing and get it ranked on the major search engines.
Why make your videos SEO friendly?
Video SEO must be implemented to ensure that the search engines find your video content, index it, and display it when specific keywords are entered as search terms. With traditional web pages, Google crawls them to discover and index web content. Unfortunately, Google can’t read Flash very well (yet), and as a result, most video content is invisible to Google’s search crawlers, therefore it is essential to optimise the videos in every way we can.
Online marketing should be a must for your company whether you are a long standing business or just about to open your doors. There is a critical question to ask yourself before you get started with your online marketing, and it is this…do you outsource and hire a digital agency, or do it yourself?
Digital marketing for your business is an absolute MUST if you want to generate leads and drive sales! You can implement your digital marketing by having a competent agency carry out this for you and paying them to look after your online promotion.
Paying an agency to outsource your online advertising and marketing has its advantages and disadvantages. The main disadvantage is the cost. If you are just starting out or are a smaller firm your cash flow may not allow you to hire a digital agency. If this is the case then you will need to do the work yourself.
Ok, so you have been working hard at improving your rankings for your keywords through SEO, and during the course of one of your regular checks on your keyword placement you notice a drastic drop off in your position(s). How has this happened and more importantly what can you now do about this? Has all of your time and effort been wasted?
Well, it is not uncommon for search engine rankings to drop off and the reason for this can be many…anything from a server issue, to your website being hacked to a change in the search engine algorithim.
Driving traffic to a website is important. However, driving traffic does not guarantee conversions. Also it is important to understand how users are engaging with your site, your content & which content performs best. Your website may be generating thousands of visits a day but if these users are not engaging with the content or [...]
The +1 feature is an incredibly useful feature of Google+. It works similarly to the “Like” feature of Facebook, allowing other users to share links. Obviously, the more people who +1 a particular link, the more exposure it will receive. Thus, it’s important to make it as easy as possible for people to +1 your content.
First, you will want to +1 your own content. Some of the people who see your post may also add a +1 to it, thus automatically getting the link some additional exposure to their contacts.
Facebook marketing has become very famous these days due to its numerous benefits. There are thousands of business entrepreneurs who have started to see the major benefits of using Facebook as a marketing platform. Apart from use Facebook as a place to connect with and interact with family and friends, you can also use facebook as a serious lead generation tool for your business.
Facebook is fast becoming one of the greatest resources for generating awareness of your brand in both a domestic and international market. Because of the way Facebook works you can use it to very effectively to segment who it is you want to get in front of with your brand or offer, that closely matches what those users are looking for. From there you can then begin building strong relationships with your prospects and customers also.
SEO will always be a vital component of your Internet marketing campaign. In actual fact SEO should be a vital and core component in your overall marketing strategy. So the very first step of getting your website on the search engine listings alone is a good sign that your site will one day receive organic traffic which is basically traffic coming from the search engines.
Search engine optimization is a field requiring much study and skill if you want to become excellent at. There is a lot of knowledge regarding SEO that most people will never acquire. This is a complicated industry that changes a lot and can be difficult to keep ahead of all of the changing trends.
If you decide to use Facebook ads, there a few things you should have in mind. First, you need to understand what Facebook is about. It is where people come to socialise with their friends, which can be compared to a coffee shop. Individuals are not necessarily interested in advertisements because they are not there [...]
They say that every brand needs a personality to really secure its brand loyalty with consumers. The issue with Facebook is that it doesn't have … [Read More...]
As Business Owners and webmasters of E-Commerce site, being able to determine where the majority of your revenue is coming from, the value of those purchases, … [Read More...]
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