One of them most import aspects that can have a major influence on the success or failure of your PPC campaign revolve around the issue of quality score ratings. Having top quality scores can make a real difference when it comes to reducing your costs and making your overall campaign more effective. What is [...]
Google Adwords – New Challenging Changes To PPC Ad Rotation
May 8, 2012 By Leave a Comment
Google just recently announced a major change to their Adwords platform that will have significant impact on how your PPC ads will rotate and be served. There has been wide spread condemnation from advertisers and PPC managers about this controversial and fundamental new change. On April 30th Google announced on their official blog: “AdWords currently [...]
The Importance of Using Effective Landing Pages for PPC Campaigns
May 1, 2012 By Leave a Comment
Sending your pay per click (PPC) traffic to unique landing pages that are specifically designed and tailored for the promotion of your online marketing campaigns can be a great way to boost the overall performance of your online advertising campaigns. Many online advertisers when using PPC platforms make the mistake of directing all of their [...]
The Ultimate Guide to Facebook Advertising
April 27, 2012 By Leave a Comment
Facebook Advertising allows you to target a precise audience for your ad from an audience of up to 800 million people. The unique feature Facebook has is it lets you reach your target customers by selecting your audience based on age, location and interests. Facebook advertising is very cost effective. It allows you to set the daily budget you are comfortable with, adjust your daily budget at any time and you only pay when people click (CPC) or see your advert (CPM).
Automated Rules & Bidding In Google Adwords
April 26, 2012 By Leave a Comment
What are Automated rules and bidding? Managing a Google Adwords account to its full potential can be a time consuming process. However, Adwords have a tab, referred to as “automate”, located on the interface, under the data over time graph and beside the tab more actions, which enables advertisers to manage their accounts easier, relieving [...]
Why You Should Be Running PPC campaigns on Googles Display Network.
April 21, 2012 By Leave a Comment
It really surprises me how reluctant some people are to consider using Google’s Display Network when it comes to running PPC advertising campaigns. A lot of people still seem to view the display network as being a more expensive platform then the Google search network to run an advertising campaign when in fact in the [...]
A Beginners Guide to Adwords!
April 20, 2012 By 1 Comment
his week I was doing a lot of training on Google Adwords so I thought I’d share what I’ve learned in my blog this week. We have a new client on board and he wanted a PPC Campaign set up so I was lucky enough to get some hands on practice with Google Adwords. When done properly PPC Campaigns can be very effective.
First things first you must get into the mindset of the searcher, what they are looking for and the search terms in which they use. Google Keywords Tool is a great tool to help you come up with the appropriate keywords. It gives you an indication of how many times a term is searched, how competitive the term is, the average cost per click and other relevant variants of that term.
Assessing ROI With PPC Conversion Tracking
April 17, 2012 By Leave a Comment
It goes without saying that when it comes to pay-per-click (ppc) advertising, conversion tracking is one of the most critical aspects of PPC management. Focusing on PPC core metrics such as cost per click (CPC), click-through -rate (CTR) and quality score as a strategy for measuring campaign performance will only partially reveal your success and [...]
Conversion Tracking For Ad Extensions In Google Adwords
April 12, 2012 By Leave a Comment
Google have recently incorporated Conversion Tracking for Ad Extensions in Google Adwords. Ad Extensions have been significant for many advertisers in terms of generating more traffic and clicks on their PPC campaigns but until now it was not possible to identify whether or not these clicks were converting. It is now possible to track conversions [...]
Google Adwords – Refining Your Keyword List With The Most Efficient & Productive Keywords.
April 9, 2012 By Leave a Comment
One of the most important and frequent tasks a PPC (Pay-Per Click) manager has is to be able to grow and refine keywords for any given PPC account. In this weeks article I am going to describe an underused but extremely effective strategy that can be used to build a really efficient & productive keyword [...]
PPC Advertising Fraud – Why It’s Not a Concern
April 3, 2012 By Leave a Comment
PPC Fraud is one of the biggest concerns and one of the most asked about topics I tend to get from clients and prospects interested in setting up a PPC advertising campaign. For some people it represents a huge barrier to perusing PPC advertising models as a channel to market and promote their products and [...]
IP Exclusion Tool – Google Adwords
March 24, 2012 By Leave a Comment
In Google Adwords and PPC it is possible to refine your targeting with Internet Protocol (IP) address exclusion. This tool in Ad Words enables you to specify IP Addresses where you don’t want your ads to appear. It is possible to exclude up to 100 IP addresses per campaign. As a result, all ads in [...]
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