In Google Adwords and PPC it is possible to refine your targeting with Internet Protocol (IP) address exclusion. This tool in Ad Words enables you to specify IP Addresses where you don’t want your ads to appear. It is possible to exclude up to 100 IP addresses per campaign. As a result, all ads in [...]
In Google Adwords one the most fundamental and important aspects of running a Google Adwords campaigns is how you go about managing your Ad Group and keyword bids. As someone who oversees the bid management process for various client accounts I thought I might share a few basic tips about how to effectively approach the [...]
In the world of Google Adwords and PPC Marketing it is vital to be able to construct well thought out and organised campaigns. Maintaining organised campaigns is essential when it comes to assessing the overall performance of your account. In my post this week I will describe two widely used proven best practices when it [...]
When it comes to online advertising, it is crucial that advertisers target the right audience, reach and communicate through the right mediums and channels and understand their target market behaviour and trends. In media planning there are 3 key challenges; Reach = Finding enough sites that work for your campaign Relevance = Confident that sites [...]
If you’re an advertiser, communicating your message and generating awareness is important but targeting the right audience is key. If a customer comes to your website, browses the different categories and pages but doesn’t make a purchase. Instead of sitting back and hoping for a return visit and leaving things to chance bring that customer [...]
In most Google Adwords campaigns the quality of the copy in your ads will have a huge impact on the overall success of your Adwords campaign. You can have everything else set up perfectly; the structure of your campaigns, ad groups, the correct targeting options, and the relevance of your keywords but if your ads [...]
When it comes to Pay Per Click Advertising and Google Adwords, many companies fail because they have not set out a solid bidding strategy or estimated a structured budget and bidding mechanism. Identifying scenarios such as when to bid, by how much and how to know when to either raise or lower the bid are [...]
When you are just getting started on google adwords you might be confused about the different keyword match types and what they mean exactly. Understanding the difference in the match types will give you a good understanding of the basics of pay per click and this can help to ensure that you have the right [...]
In most Google adwords campaigns the quality of the copy in your ads will have a huge impact on the overall success of your campaign. You can have everything else set up perfectly; the structure of your campaigns, ad groups, the correct targeting options, and the relevance of your keywords but if your ads are [...]
There is something you must understand about the kind of visitors Adwords traffic consists of: Most of the people coming to your website via Adwords Ads are First Time Visitors. They weren’t sent to your sales page by Affiliates recommending your product, or after reading a positive review – to these visitors you truly are a complete stranger. This is why Transparency is especially important for Sales Pages advertised on Adwords.
In the last article, we covered negative keywords, the reason and benefits of negative keywords and the different types of keywords within a PPC campaign. In this article we will take a more in-depth look at negative keywords and we will touch on the various tools used to generate negative keyword lists and how to [...]
In Today’s lesson we are going to focus on Negative Keywords. In PPC & Adwords, Keyword Research is critical and Campaign success can be dependent on whether the right keywords are selected or not. However, where many Advertisers fail and tend to overlook is the ability to utilise Negative Keywords and to see the benefit [...]
They say that every brand needs a personality to really secure its brand loyalty with consumers. The issue with Facebook is that it doesn't have … [Read More...]
As Business Owners and webmasters of E-Commerce site, being able to determine where the majority of your revenue is coming from, the value of those purchases, … [Read More...]
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