In today’s climate mobile devices are redefining the way people are making use of the internet. According to Cisco nearly 10% of all traffic comes from a smart phone like an iPhone or blackberry or a tablet like an ipad. This trend and increase in mobile traffic is going to continue to grow at [...]
Online marketing should be a must for your company whether you are a long standing business or just about to open your doors. There is a critical question to ask yourself before you get started with your online marketing, and it is this…do you outsource and hire a digital agency, or do it yourself?
Digital marketing for your business is an absolute MUST if you want to generate leads and drive sales! You can implement your digital marketing by having a competent agency carry out this for you and paying them to look after your online promotion.
Paying an agency to outsource your online advertising and marketing has its advantages and disadvantages. The main disadvantage is the cost. If you are just starting out or are a smaller firm your cash flow may not allow you to hire a digital agency. If this is the case then you will need to do the work yourself.
In Google Adwords and PPC it is possible to refine your targeting with Internet Protocol (IP) address exclusion. This tool in Ad Words enables you to specify IP Addresses where you don’t want your ads to appear. It is possible to exclude up to 100 IP addresses per campaign. As a result, all ads in [...]
Whether you are a jobseeker or an employer it is essential to get out there and expand your professional profile in any way you can. The famous LinkedIn is well known to do just that but now BranchOut has launched on Facebook. Has it dominated LinkedIn?
What is BranchOut?
BranchOut is a brand new Facebook application to help users expand their professional networks, helping them find jobs, sales leads, and new hires. It was founded in July 2010 by Rick Marini. The big and perhaps different idea about BranchOut is you are only one or two steps away from somebody that has your dream job. BranchOut’s CEO Rick Marini created this application with the belief that it’s not what you know it’s who you know. It offers a lot of the same functionalities of LinkedIn but with the added bonus that it’s integrated with your Facebook profile. This is a huge bonus as let’s face it who doesn’t have a Facebook profile, therefore opening you up to hundreds of more connections.
I’ve recently had the pleasure of making quite a few on page search engine optimisation changes to websites for some clients over recent weeks. Most of this recent on page work involved straight forward adjustments to title tags, meta tags and changes to the body of content on websites. However I have also had to [...]
What is it? Timeline is a completely new webpage design from Facebook. Mark Zuckerberg CEO announced the new design at their annual conference last year. He said: “Millions of people curate stories of their lives on Facebook every day and have no way to share them once they fall off your profile page…we have been [...]
Ok, so you have been working hard at improving your rankings for your keywords through SEO, and during the course of one of your regular checks on your keyword placement you notice a drastic drop off in your position(s). How has this happened and more importantly what can you now do about this? Has all of your time and effort been wasted?
Well, it is not uncommon for search engine rankings to drop off and the reason for this can be many…anything from a server issue, to your website being hacked to a change in the search engine algorithim.
Facebook is one of the leading websites for social networking in the international market. This website is being used by over millions of users from every corner of this globe. Not only by youngsters, but numerous business owners have also started using this social networking website. They mainly focus on this website with the core [...]
Introduction: So what is SEO? In short, SEO is “the process of improving the visibility of a website or a web page in search engines via “natural”, or un-paid “organic” search results. (Wikipedia) Why SEO? Organisations who operate within a B2B marketplace rely heavily on the strength of their sales teams to go out and [...]
In Google Adwords one the most fundamental and important aspects of running a Google Adwords campaigns is how you go about managing your Ad Group and keyword bids. As someone who oversees the bid management process for various client accounts I thought I might share a few basic tips about how to effectively approach the [...]
Driving traffic to a website is important. However, driving traffic does not guarantee conversions. Also it is important to understand how users are engaging with your site, your content & which content performs best. Your website may be generating thousands of visits a day but if these users are not engaging with the content or [...]
1. Create a Profile – When you create your LinkedIn profile make sure you fill it all the way out. Include everything you can to ensure that you have a professional sounding and looking profile. Include a professional headshot, your resume, your experience, what you do now, and feed your professional blog into your profile page.
2. Import Contacts – After you’ve finished creating your profile all the way, import your contacts and then choose the ones you want to add to your connections. Choose your connections wisely. More connections is not always better. You want colleagues, and your target market to connect with you. So, don’t just add anyone, be choosey.
They say that every brand needs a personality to really secure its brand loyalty with consumers. The issue with Facebook is that it doesn't have … [Read More...]
As Business Owners and webmasters of E-Commerce site, being able to determine where the majority of your revenue is coming from, the value of those purchases, … [Read More...]
Connect With Us