In the last article, we covered negative keywords, the reason and benefits of negative keywords and the different types of keywords within a PPC campaign. In this article we will take a more in-depth look at negative keywords and we will touch on the various tools used to generate negative keyword lists and how to [...]
In Today’s lesson we are going to focus on Negative Keywords. In PPC & Adwords, Keyword Research is critical and Campaign success can be dependent on whether the right keywords are selected or not. However, where many Advertisers fail and tend to overlook is the ability to utilise Negative Keywords and to see the benefit [...]
Pay Per Click Advertising can be a great means of generating return on investment but it requires control and efficient monitoring in order to keep budgets in check and campaigns optimised. Here are some tips to help you maximize your ROI & minimize your risk. Pre-Campaign In order to have a successful Pay Per [...]
In this week’s edition we will strip down the process of Pay Per Click Advertising (PPC) and really focus on the basics or what some like to refer to as “The Building Blocks & Pillars” of Pay Per Click Advertising. Many people fail to generate results in PPC because they place too much emphasis on [...]
This video is an excerpt from an interesting program that was run on CNBC called “Inside the Mind Of Google”. It covers how small businesses can greatly benefit by engaging with the Google Adwords program. Talks very simply on how it works and also covers the way bidding works and how your quality score affects [...]
It may surprise you to know that a lot of companies that focus on SEO often overlook the importance and SEO value that can be gained by having a good internal link structure in place. These same companies put all their time and effort into building and developing inbound links to their website. You can [...]
The body text refers to your on page written content that is deployed on the individual pages of your website. In Search Engine Optimisation terms it is very important how you structure and organise the text content on each page of your website. For each individual page you should aim to only include between 300 [...]
If you decide to use Facebook ads, there a few things you should have in mind. First, you need to understand what Facebook is about. It is where people come to socialise with their friends, which can be compared to a coffee shop. Individuals are not necessarily interested in advertisements because they are not there [...]
Facebook ads have a few similarities with Google Adwords, but they go beyond what Google can offer (at least up to this date). Facebook advertising is powerful because of how targeted it can be. Ads can be targeted at very specific groups, through things like living location, age, gender, workplace, interests and even relationship status. [...]
In my last post I discussed the relevance of the meta description tag and the role that plays with your on page Searh Engine Optimisation efforts. Similar to the meta description, the Meta Keyword Tag and its importance and value to on page SEO has lost a lot of weight with the search engines over [...]
Social Media is a phrase that has been tossed around a lot these days. There is a lot of confusion around this term and what exactly is it? If Facebook is a social media site, and Delicious is a social media site and Wikipedia is one too, then what exactly is Social Media? This has [...]
They say that every brand needs a personality to really secure its brand loyalty with consumers. The issue with Facebook is that it doesn't have … [Read More...]
As Business Owners and webmasters of E-Commerce site, being able to determine where the majority of your revenue is coming from, the value of those purchases, … [Read More...]
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