On Page SEO (Part2) :Meta Description Tags

In my last post I touched on some of the factors that make Title Tags such an important part of your on page SEO strategy. Today I will examine in more depth the importance of Meta Description Tags an important but not essential on page SEO element you should think about when you are organising [...]

5 Guidelines for Off-Page Optimisation

backlinks

In my last Blog post I explained On-Page Optimisation and what needs to be done on your website for it to be fully optimised. So now I will talk more about Off-Page Optimisation, which as I said accounts for 70% of your Search Engine Optimisation. So if you want to appear on the first page [...]

What you need to know about On-Page Optimisation

on page optimisation

A week ago I posted an article- “Internet Marketing 101”, where I briefly mentioned Search Engine Optimisation (SEO) and why it is so important. I  want to talk more about it and how you can start optimising your website. Well to start off, there are two parts of SEO- On- Page Optimisation (which I will [...]

On Page Optimization (Part 1): The Importance of good Title Tag Structure:

Title Tag 1

I recently had the task of doing some major on page optimisation modifications for a client and I thought it might be a good idea if I shared a few insights to the importance of having good quality on page optimisation. It is estimated by some SEO experts that on page optimisation factors account for [...]

SEO & Keyword Research Selection: 3 Mistakes to Avoid.

In my last article I touched on some of the factors that make the process of keyword research so important. Following on from that I thought I would share with you some common mistakes people make when it comes to selecting their keywords to include in an SEO campaign.   A lot of people who [...]

The Importance of Keyword Research for Link Building:

Keywords

  Last week I began the exciting process of developing a brand new SEO campaign for a new client. For this particular client the focus of my attention will be mostly on off – page SEO processes, mainly in the form of Link Building. In today’s post I will take you through a quick introduction [...]

Internet Marketing 101

Internet Marketing 101

Internet Marketing- you hear people talking about it more and more. But what exactly is it? What kind of strategies does it include? There is a lot of confusion around this term. Some people think that it’s spamming and all the stuff that make your computer crash or freeze. Well, it is not. And just [...]

Google Places- Why You Need It & How To Set It Up Properly

google places

I was talking to a few business owners and the topic on Google Places came up. They didn’t know if they should be on Google places and weren’t sure on how to set it up properly. Well I told them that they definitely need to set up an account and gave them a few pointers. [...]

How Google Ranks Websites

Google Quality Score

At the start of Search Engine Optimisation (SEO) process many of us seem to be playing the man vs. machine game. We try to build various links to bring the rankings of a website up. And your website doesn’t even have to look good you can appear on page one of Google by building backlinks [...]

Search Engine Optimization Vrs Paid Search: Which To Choose?

Superior-PPC-Advertising-300x213

As a search engine marketing company, we are often asked by clients and prospects which is better, should we choose Search Engine Optimisation (SEO) or go for paid advertising, Pay-Per-Click (PPC) traffic. Do we have a preferance of one over the other or whats our thinking when it comes to organic search engine optimization and [...]

5 Common SEO Mistakes Businesses Make

I have found that a lot of businesses who think they have gotten SEO in the bag, and believe that their websites are in tip top shape, in order to rank well in the search engines, make the same easy to fix mistakes. Of the mistakes I have seen made, or of those that could [...]

Great Search Engine Optimization Tips That Will Deliver More Website Traffic

If you want a booming online business then it’s essential to be able to take your business to the front page of the major search engines. However, few people really know how you can do this. In this article, I’m going to give you a “crash course” in what to do to get your website [...]