What are Automated rules and bidding? Managing a Google Adwords account to its full potential can be a time consuming process. However, Adwords have a tab, referred to as “automate”, located on the interface, under the data over time graph and beside the tab more actions, which enables advertisers to manage their accounts easier, relieving [...]
his week I was doing a lot of training on Google Adwords so I thought I’d share what I’ve learned in my blog this week. We have a new client on board and he wanted a PPC Campaign set up so I was lucky enough to get some hands on practice with Google Adwords. When done properly PPC Campaigns can be very effective.
First things first you must get into the mindset of the searcher, what they are looking for and the search terms in which they use. Google Keywords Tool is a great tool to help you come up with the appropriate keywords. It gives you an indication of how many times a term is searched, how competitive the term is, the average cost per click and other relevant variants of that term.
Google have recently incorporated Conversion Tracking for Ad Extensions in Google Adwords. Ad Extensions have been significant for many advertisers in terms of generating more traffic and clicks on their PPC campaigns but until now it was not possible to identify whether or not these clicks were converting. It is now possible to track conversions [...]
In Google Adwords and PPC it is possible to refine your targeting with Internet Protocol (IP) address exclusion. This tool in Ad Words enables you to specify IP Addresses where you don’t want your ads to appear. It is possible to exclude up to 100 IP addresses per campaign. As a result, all ads in [...]
When it comes to Pay Per Click Advertising and Google Adwords, many companies fail because they have not set out a solid bidding strategy or estimated a structured budget and bidding mechanism. Identifying scenarios such as when to bid, by how much and how to know when to either raise or lower the bid are [...]
In the last article, we covered negative keywords, the reason and benefits of negative keywords and the different types of keywords within a PPC campaign. In this article we will take a more in-depth look at negative keywords and we will touch on the various tools used to generate negative keyword lists and how to [...]
In Today’s lesson we are going to focus on Negative Keywords. In PPC & Adwords, Keyword Research is critical and Campaign success can be dependent on whether the right keywords are selected or not. However, where many Advertisers fail and tend to overlook is the ability to utilise Negative Keywords and to see the benefit [...]
Pay Per Click Advertising can be a great means of generating return on investment but it requires control and efficient monitoring in order to keep budgets in check and campaigns optimised. Here are some tips to help you maximize your ROI & minimize your risk. Pre-Campaign In order to have a successful Pay Per [...]
In this week’s edition we will strip down the process of Pay Per Click Advertising (PPC) and really focus on the basics or what some like to refer to as “The Building Blocks & Pillars” of Pay Per Click Advertising. Many people fail to generate results in PPC because they place too much emphasis on [...]
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