When it comes to online advertising, it is crucial that advertisers target the right audience, reach and communicate through the right mediums and channels and understand their target market behaviour and trends. In media planning there are 3 key challenges; Reach = Finding enough sites that work for your campaign Relevance = Confident that sites [...]
If you’re an advertiser, communicating your message and generating awareness is important but targeting the right audience is key. If a customer comes to your website, browses the different categories and pages but doesn’t make a purchase. Instead of sitting back and hoping for a return visit and leaving things to chance bring that customer [...]
They say that every brand needs a personality to really secure its brand loyalty with consumers. The issue with Facebook is that it doesn't have … [Read More...]
As Business Owners and webmasters of E-Commerce site, being able to determine where the majority of your revenue is coming from, the value of those purchases, … [Read More...]
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